Search Engine Optimization (SEO)
Increase the ranking of your website in search engines to receive free traffic on the long term
Search engine optimization or SEO for short, is the art of convincing search engines to send you traffic. The fact is that millions of people daily use search engines to find the services and products that they need. You know how it works: a user searches using a particular keyword or keyphrase, the search engine returns a page of results (known as SERP for Search Engine Results Page), and the user clicks on one or more of those results to visit the websites that were "recommended" by the search engine. Obviously, the higher the listing is on the page, the more likely it is to be clicked. So the websites that have better ranking will receive more traffic from the search engine.
A search engine will rank websites and web pages based on different algorithms. Those algorithms differ from on search engine to the other. Google, for instance, returns differnent results than Yahoo and MSN. A good search engine optimizer will try to figure out what influences those algorithms and adapt the web pages being optimized accordingly. While most of those algorithms are kept a secret for obvious reasons, many factors that affect those algorithms are common knowledge. For instance, it is well known that the more relevant incoming links a website has, the higher its rank. Because Google is the search engine with the most traffic out there, most of the research and optimization is done for it. Here are some well-known factors that influence the Google SERPs for a particular page based on a particular keyphrase:
- the number of inbound links
- the density of useage of the keyphrase in the page
- the title of the page
- the positions where the keyphrase is located on the page
- the anchor text of inbound links to the page
- the rankings of website linking to the page
- the content of the page
- the age and history of the page
So, as you can see, it is a pretty complicated algorithm that decides where the link to your web page will appear in the SERPs. And because so much is at stake (thousands of users), the competition for those top spots is extremely high. Therefore, it is necessary for any serious search engine optimization effort to work "out of the box" in order to achieve the best results. That is why Webnox has developed a set of packaged services aimed at increasing the popularity, reputation, and traffic to a website:
Establishing links to your website from other sites is an extremely important step in boosting the popularity of your website. The easiest way to get started is to submit your website to related pages in various online directories.
Articles are an easy way to attract more traffic to your website, and improve your websites topic relevance. What you need to do is write a few good article and post them on popular websites that feature user-written articles.
A blog can be a powerful marketing tool if it receives enough traffic. Getting your blog listed on various high-profile blog directories will increase exposure to your blog and significantly improve its ranking in search engines.
Blogs help to determine the relevancy of your website with respect to certain keywords and topics. Having a related blog will increase your search engine rank, increase relevancy, and send related traffic to your site.
Every website looking for a significant boost in search engines needs a link building campaign. You need to receive high quality backlinks to your website and inner pages from various related website with high page rank.
Video is fast becoming a useful tool for search engine optimization. You can use video and a YouTube page to increase your ranking and to get the much coveted thumbnail in the Google SERPs which will increase your visibility.
To help improve your rankings in search engine result pages, Webnox offers you the following proven services:
• Directory Submissions
• Article Submission
• Blog Submission
• Blog Writing
• Link Building
Webnox provides Internet marketing services. We help you promote your website and sell your services and products. We offer three types of services:
• Free Internet marketing
• Search engine optimization
• Website promotion
We offer risk-free Internet marketing services. We will use our proven marketing methods to deliver paying customers to you. Start now ...
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